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How to use digital marketing in the Cannabis niche

Writer's picture: cannabisblogcannabisblog

Updated: Dec 18, 2019

Digital marketing is a great way to get your company seen. But unfortunately, if you're a newer company, marketing can be costly and time-consuming. Luckily, there's another way to go about it, and it's called Google Analytics.

There are lots of ways to use Google Analytics. One of the best is through Google Ads, which allows you to set up custom campaign plans and track campaigns from inside of Google Analytics. After you get the hang of it, you can run your own campaigns without spending too much money, and you can send more traffic your way. https://cannabisblog.wixsite.com


Digital marketing is becoming the new hype and media cycle on social media. On the one hand, social media platforms are shaping the information environment. On the other hand, people who run a large social media site have as much impact as the actual media or publisher, and this is how they are negotiating between the new businesses and their most important audiences.

When a social media brand can't measure the effects of the social media campaign or a conventional media company has no idea about what is happening to a social media profile, what can a digital marketing firm do?


Digital marketing is incredibly important. If you don't do it right, and you don't have a plan, it's very hard to make any money at all. No one likes spending time in front of a computer and nobody likes spending money on ads.

The reason why you really want to track everything, which is also the reason why I'm writing this article, is because you want to optimize for your audience and not your competitor's audience. This is a huge undertaking, but you can do it, so I'm going to go over how you can do it.


Digital marketing online is key to moving something from digital to physical, and the location of the media remains the most important part of the equation. Many top brands believe that being in front of their most loyal customer, the one who wants to buy their product on their doorstep, makes up at least 40% of their customer base. This means that they need to have all of their digital and in-store marketing efforts at the center of their strategies to get these coveted customers.

Doing business with end users is crucial, not only for attracting new customers but also for building new relationships.




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